Yesterday, an (understandably) frustrated gentlemen tweeted a link saying the fact that my book’s print and ebook editions were priced the same, was “greed.” While this was a bit hyperbolic to be sure (and the price being identical was in fact a mistake that has now been corrected), it sparked a discussion about book pricing and content value that gave me pause to reconsider all I had previously thought about buying a print versus an ebook.
It’s not uncommon to see ebooks priced lower, and in many cases significantly lower than their print counterparts. It makes logical sense on first pass: the cost of printing, storing and distributing physical media is higher than the cost to send an ebook to a purchaser via email. Marco Tabini points out that “when you buy a can of beans at the supermarket, it’s the beans you really want, not the can, which is simply a convenient medium for the manufacturer to sell you their goods.”
Wednesday, April 4th, 2012 @ 8:05 am |
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Categories: Business Management
Tags: business, strategy, production, value, ebook, publishing, content, pricing, price fixing