How To Win Developers and Influence Code Quality

Lots of marketing students and sales professionals each year are required to read the book How To Win Friends And Influence People and for good reason: the book stands alone as one of the greatest books on sales ever. I decided to co-opt the title of that great book for this entry, because I want to talk about how to sell your company to developers – particularly, how to get the best developers to do the best work and make your company, well, the best at whatever it is that you do.

Developers are not interchangeable.
If there’s one thing that’s absolutely frustrating about human resources types, it’s their insistence that problems can be solved by adding more people. To be fair, their role is to provide the human capital needed to get the job done; however, at the end of the day developers cannot be changed out like spare parts in an engine.


Wednesday, January 6th, 2010 @ 1:00 am | Comment (4) | Categories: Best Practices, Technology
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